Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your best business asset. There is a misconception that registering a company, purchasing the fields and registering for tax purposes provides you that isn’t legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise whether to register a brand. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights to utilize the company trademark for that specific goods and services, both in the offline and online environments; affording the business the option to stop others from the brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description for this business’ offerings provides the legal specifics of protection. It is important that the range of merchandise and/or services that the organization produces is correctly classified into one of the 45 separate categories available.
It is important to focus on that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect the brand and business conception within australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be keyed in.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the job. However, objections are rare and the most of trademark objection online reply filing India applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval in order to the exclusive user belonging to the specified trademark for the range of goods and services sent applications for under the application.